With so many sites on the web today, there is no guarantee that your site will rank first on Google. There are, however, plenty of simple things you can do to increase your site’s chances of ranking well-using SEO yourself or through companies present in your region by googling them e.g. SEO Atlanta.
- Choosing the address
Like the giant sign above a storefront window, the address is one of the first things visitors see when they come to your site. You have to make it uniquely entertaining to attract customers. With this in mind, it’s important to make sure all your pages’ URLs are clean and beautiful. This means no special characters, no hash bangs, no page ID. You get the point.
- Create titles and descriptions for each page
Write brief texts that accurately and clearly describe what your business does. Ideally, they can come with a few keywords and phrases mixed in. Additionally, once your site does show up in a search results page, web surfers will read your title and description to learn what your site is about and decide whether or not to check it out.
- Use anchor words
Anchor text is the clickable text under a hyperlink, using this effectively ensures that users can easily navigate and explore your website. However excessively using anchor words can raise flags and get your page penalized.
- Add alt text to your images
Search engines are great at reading text on your website, but they still haven’t quite figured out how to look at the images on your site. You don’t need to write alt text for images that are purely functional or design related, such as a background image that is just shaped. If the image doesn’t have anything to do with the topic of your site, you can skip the alt text.
- Provide the right headers
Every page on your website should have a title, a subtitle and so on. When search engines scan your website, they’ll understand your content better if you are using the correct text hierarchy.
These steps if done properly are bound to make your business rise and prevent your SEO strategies to fall in most common traps. And finally, remember to check everything twice to ensure the steps you take are made in the correct direction and with the proper intent.