There are a lot of ways to effectively advertise all kinds of businesses and products online. Companies are always on the lookout for ways to do this. Some businesses and companies use email marketing and PPC, while others use affiliate programs and digital advertising platforms like Click2sell.co, for example. One of the most effective ways to promote your business online is through social media marketing. Platforms such as Instagram, YouTube, Facebook, and Twitter allow brands to be exposed to a broader audience, allowing them to acquire more leads and sales.
Twitter is a must-use platform for companies to make an impression on their potential customers. There are over 500 million tweets sent each day, with 326 million monthly active users. With daily users increasing consistently over the years, there are a lot of potential customers out there in the platform. You can use Twitter to gain more customers, that eventually lead to higher conversions.
Here are some tried-and-tested ways to write high-converting Twitter tweets:
Write persuasive and convincing tweets
Tweets are likened to headlines – they have to attract enough attention to merit a click on the link. Your tweet should be convincing enough for the reader to click on the link and read the content, whether it’s a new blog post or a sales page. The best tweets generate curiosity and communicate in a clear way how it benefits the readers. Tweets should also use simple language and be easy to read and understand.
Include a Call to Action
According to Twitter statistics, average clicks increase by 13% if a call to action is included in the tweet. This can be done by using actionable words that compel users to click (get started, try for free, subscribe now, click here, etc.). It is also useful to write in active tense because it is easier to follow instead of using passive tense.
Use Relevant Keywords
Keyword targeting should be used on Twitter to narrow down the targeted audience and get high-quality leads. This is a fantastic Twitter feature that allows businesses and companies to find people based on the words and phrases that they’ve tweeted or searched for on the platform. In order to match with ideal potential customers, the keywords have six options: broad match, phrase match, exact match, negative match, and negative exact.
Use hashtags thoughtfully
Hashtags can make a big difference in a tweet’s click-through rate, and as a business owner, you simply can’t afford not to use them. Many people search for hashtags instead of words in the search bar, so it is best to use relevant hashtags along with the tweet (both related to your niche and the tweet’s topic). That way, your tweets will be exposed to a broader targeted audience.
Post tweets at the right time
It is important to post tweets when most of your relevant followers are online. In order to do this, businesses must figure out the time that their target audience prefers. They do this through click tracking software or social media marketing services that identify the best times to tweet. It is also important to space out tweets, having sufficient gaps between them. According to studies, this achieves a higher click-through rate.
These are some of the best ways to be successful on Twitter and to guarantee a higher conversion rate. Having high-converting tweets will eventually affect the bottom line.